Thank goodness this book is out.
Start-Up City – Inspiring Private & Public Entrepreneurship, Getting Projects Done, and Having Fun is sorely needed right now. Cities are at the forefront of taking on addressing issues at the intersection of demographics, technology, transport, climate, housing, equity, and health, but are largely ill equipped to respond.
Entrepreneur, bureaucracy-shaker, futurist, and now author Gabe Klein shows us how to make rapid change that will transform cities for the better.
I met Klein back in 2004 when he led the then-fledgling Zipcar operation in Washington, D.C. He was different from others in the transportation space: he had a ponytail, he was passionate, he was unafraid. He didn’t take no for an answer. I loved that!
We struck a partnership between Arlington County, Virginia and his company to put carshare vehicles in the public right-of-way, as Klein writes about in Lesson #6: Bridge the Public-Private Divide. The easy way he teamed with his company’s rival, Flexcar, and coordinated with local government officials made me a fan.
As I watched his career move from Zipcar, to organic food in electric trucks, to leading the departments of transportation in both D.C. and Chicago, I always marveled at the seeming ease with which Gabe got shit done (I’m using his term). He innovated and accomplished more in a few years at each place than his predecessors and successors combined could ever hope for. He inspired bureaucracy to action. I always wanted to know: how did he do this?
In his new book, he generously reveals the secrets to his success, much of which is rooted in his start-up private-sector upbringing. Gabe engagingly walks us through eight lessons in how to get stuff done:
Lesson #1: Don’t Be Afraid to Screw Up and Learn
The desire to avoid failure often leads agencies to repeat well-trodden strategies. Trying new things often yields failure, but with that a teachable moment.
Lesson #2: Manage S.M.A.R.T
To Klein, S.M.A.R.T. stands for “Specific, Measurable, Agreed Upon, Realistic, Time-based,” a series of management principles that help establish clear objectives for one’s team.
Lesson #3: Where There’s a Will, There’s a Way
Creative, large-scale thinking, a focus on the end goal, and an imagination past doubts and obstacles can yield rapid success for big projects that would otherwise take years.
Lesson #4: Sell Your City
Don’t be afraid to market what the city does, including its major accomplishments, and to make otherwise mundane civic commitments fun and engaging for the public (see: Potholepalooza).
Lesson #5: Fund Creatively
Make the team familiar with your budget so everyone bears responsibility, encourage programs to find ways to self-fund their initiatives so that they’re more flexible, and focus more on returns on investment rather than “abstract” costs.
Lesson #6: Bridge the Public-Private Divide
Forge solid public-private partnerships by aligning everyone’s incentives, such as profitability and the better service quality that it drives. Klein cites the launch of D.C.’s Capital Bikeshare system as a high point of public-private cooperation.
Lesson #7: Prepare for Disruption
Cities should get out ahead of companies disrupting existing business models, and seek to adapt to these new paradigms. Don’t overreact and attempt to control new disruptors, but rather find ways that you can work with them.
Lesson #8: Drive Change
Autonomous cars could bring a range of benefits to cities in the coming decades, so planners and businesses should think ahead in how to best integrate them into complex metropolitan systems.
Anyone who wants to innovate and create better cities will find these lessons useful.
If you’re in the private sector, you’ll learn valuable lessons on how to think creatively and align your product or program with the public for success. If you’re in the public sector, you’ll learn how to cut through red tape, be creative, and use start-up values to move things forward quickly.
Check it out: I guarantee this book will inspire you to get up, go to work and get shit done.
This review is cross-posted at Mobility Lab.